Search Engine Optimisation |
Website Optimisation |
Internet Marketing |
Campaign Management |
Web Design |
Website Optimisation
Content is King! Relevant, engaging content will bring customers back to your site time and time again
Website Optimisation is the on-site phase of the SEO process and is equally as important as the off-site Search Engine Optimisation phase. All activities undertaken in this phase are designed to work alongside the off-site SEO techniques to help your site achieve higher visibility in the search engine results pages, resulting in more traffic to your website.
Unfortunately, not all websites were created with Optimisation in mind, so if you are finding that your site is not appearing too highly in the search pages for what you feel are relevant keywords to your web page content, then Website Optimisation could be the solution.
Depending on the results of the Audit, it may involve making necessary changes to the content and design of the web pages to create clearer pathways for the search engines to trawl your site.
Whizz! Marketing can help you to generate more business through the web by optimising your website using the following techniques:
| Keywords and Key-Phrases | Strategic placement of Keywords and Key-Phrases into website coding (Page Title, Meta Tags and Alt Tags) to maximise the chances of the Search Engines returning your web page high on the results page. |
| Copy Writing and Content Editing | Copy Writing and Content Editing is important as Search Engines focus largely on the content of the website to determine its relevance to the search term used. Editing or creating well-written content will help your business as it can increase traffic to your website, hold people's attention for longer, and generate more customers. |
| Link Optimisation | Link Optimisation is one of the main factors that determines page ranking, but it is the quality, not quantity, of internal and external links to your website that is key. Whizz! Marketing will ensure that all of your existing links between pages are working effectively for optimisation. This is also a good opportunity to consider organisations that you would be happy to link to, and most importantly, who are relevant to your products, services or industry. You may consider creating a separate 'Information' page to your site where these links can provide further information. Examples of links that could be created include links to strategic partners, affiliates, industry bodies, social media sites, business directories, etc. |
| Image Optimisation | This will ensure your graphics are 'web friendly'. Whizz! Marketing will optimise your images to ensure they are set at the correct resolution and the file size is minimised to increase download speeds. |
| Browser Compatibility Testing | Browser Testing is crucial to check that your website is viewed correctly on the four main browsers; Internet Explorer, Mozilla Firefox, Google Chrome and Apple Safari . A test can also be made to ensure it works effectively on different operating systems such as Windows XP and Mac OS X. |
Search Engine and Website Optimisation Price Guide
Search Engine Optimisation:
| Website Audit | FREE |
| Competitor Analysis In-depth Audit | £60.00 |
External Link Building:
| 10 Business Listings | £40.00 |
| 11-20 Business Listings | £70.00 |
| All Top Performing Local and National Business Listings | £100.00 |
Website Optimisation:
Many SEO companies charge monthly fees that will incorporate all of the research and implementation as well as providing an on-going maintenance service.
It is important to regularly update your site to keep it fresh and current for optimisation purposes, however, Whizz! understands that in today's highly competitive climate, small businesses are facing greater demands on their resources that often tightens the budget allocated for marketing.
As such, the Website Optimisation Packages are priced according to the size of your website, with the option to commit to a monthly maintenance contract that will include monthly rank analysis, if required.
| No. of Pages on Website | Optimisation Cost | Website Maintenance Contract |
| Up to 10 pages | £100.00 | £50.00/month |
| 11-15 pages | £150.00 | £80.00/month |
| 16-20 pages | £200.00 | £100.00/month |
| 21-40 pages | £300.00 | £150.00/month |
| 41+ pages | £450.00 | £200.00/month |