Search Engine Optimisation |
Website Optimisation |
Internet Marketing |
Campaign Management |
Website Design |
Search Engine Optimisation (SEO)
If search engines and customers cannot easily find your website, you are unlikely to generate much business through the web!
What is SEO and why is it important?
Optimisation is all about creating signposts that will direct search engines and users to your site BEFORE they find your competitor's site.
Up to 80% of web traffic is directed from Search Engines*, so achieving a high rank in Search Engine Results Pages is key if a business wishes to successfully sell or promote their products or services on-line.
SEO in organic search listings is one of the most cost-effective ways of marketing your business on-line as you are not paying for clicks through to your website as you would with paid-search marketing, but you are still attracting a highly targeted audience that will result in an increase in traffic to your site, more leads and more sales.
How does SEO work?
Each page on your website can be optimised to make it easier for search engines to trawl the site and to find keywords and phrases within the body text and the coding. In finding these keywords and phrases, the search engines will determine the relevance of the particular page in relation to what the user has typed into the search engine keyword search box. If they find it to be highly relevant, i.e it is an exact match to the phrase requested, then the page will be returned on the search results screen. The more relevant it is, the higher the ranking. There are lots of algorithms that determine a page ranking, but good coding, combined with quality internal and external links to other sites and good, fresh content are key factors.
Benefits of SEO
- Higher visibility to a wider audience
- Highly targeted customers to your website
- Can help to achieve business goals
- Low cost in relation to paid search and other on-line and off-line campaigns
- Sustainable over long periods of time
- More focused than traditional marketing methods
Google and other Search Engines take time to process and evaluate website updates. Dynamic sites that are constantly updating their content, such as News sites are re-indexed every few hours so displaying the latest information in the search results, however, small static sites may have to wait weeks before the search engines spider the site for updates. If you are expecting an immediate result from your investment, it may be wise to also consider running a paid search campaign, such as Google Adwords
How can Whizz! help?
Analysis
FREE Website Audit providing analysis of your website's performance in the search engines to determine areas of improvement in order for the site to be optimised to its full potential. This will include:
- Search Engine Ranking Analysis for a selection of keyword phrases with the four main search engines
- Keyword Analysis
- Current Optimisation Assessment
- Link Analysis
- General Website Analysis (structure, content, design)
Should you require a more in-depth Audit that involves a full competitor analysis to determine the strengths and weaknesses of your competition this can be included at an additional charge. This will provide valuable research that is specific to your industry and current position in the market.
To request a FREE Website Audit, please email Whizz!
Strategy
The Audit will provide recommendations for any improvements that will help you to achieve higher visibility and higher rank positions in the search engine results pages. Should you choose to engage Whizz! Marketing to undertake these improvements, we can discuss your requirements in detail to define a marketing strategy that will aid you in achieving your company's goals.
Link Building
Search Engines love links! Internal links come from within your website to link to others, external links travel from a third party site to yours. As long as the sites you are linking to are recognised by the search engines to be 'quality' links, then this will help you to achieve a higher page rank.
If you already have a web page that displays links to associates then you are one step ahead, however, getting links back to your site is just as important. A cost-effective way to start building links to your website is to list your company through on-line business directories.
Quite often, these directories achieve high rank positions on the search engine results pages, so they may achieve a higher rank than your own website for very competitive keyword phrases, and in doing so, can display your company details and URL, directing highly targeted customers to your website.
Generally these business database sites offer free listings. Some are very basic and can display only the company name, address and URL, whereas others give you the option of uploading a logo, a photo gallery and lengthy product and service descriptions.
Creating listings and web pages in directories can be a very time-consuming task, so Whizz! can help by offering a link building service. Whizz! has undertaken research to determine the best performing local and national business listing sites and you can select which ones you would like to appear on.
If you have specific industry bodies, associations, business affiliates, etc that you would like to link to through your website, then these can be added during the Website Optimisation Phase, included in the Optimisation Package.
Optimisation
The research and findings of the Audit will determine what is required to optimise your website for search engine effectiveness, and combined with the link building process above, Whizz! Marketing will provide a professional and affordable service to undertake these recommendations.
Search Engine Optimisation is the off-site phase of the SEO process. Website Optimisation is the on-site phase. For more information on what is required to complete the Optimisation process, please go to the Website Optimisation page.