Search Engine Optimisation |
Website Optimisation |
Internet Marketing |
Campaign Management |
Web Design |
Internet Marketing
Your customers are on-line! Engage with them and make your website work!
Internet Marketing is all about achieving marketing objectives through digital channels. It can be used to help increase sales within existing markets, to sell into new geographical markets, to launch new products or services or to increase retention of your existing customer base.
It costs less than traditional marketing methods and reaches a wider and more targeted audience than you could hope to attract from leaflet distribution in the local paper or a postal mailing.
Whizz! offers the three most popular forms of Internet Marketing; Pay Per Click and Email and Display Advertising.
Pay per Click Advertising (PPC)
Paid Search or Pay Per Click Advertising, such as Google Adwords, are paid listings that appear on the right hand side of the search engine results pages. They are contractual adverts that are relevant to your web page content and are automatically displayed according to the relevance of that content, and to what the user has typed into the search box. The big advantage to using paid search adverts is that you are not paying for the advert to be displayed, you only pay when someone clicks on it. They are highly-targeted adverts, with good tracking systems that provide a lot of valuable information such as the number of clicks through to your website, what keywords were used, and how many times your advert has been displayed.
After determining your target audience and product or service you are wishing to promote, Whizz! Marketing can plan, implement and manage your PPC Campaign. Advertising through Google Adwords does not have to be expensive. The budget can be set and controlled so the advert will not appear after you have reached your maximum. This may be as little as £1.00 per day – not a bad investment if it has attracted highly targeted customers to your site!
Price Guide
| 3 Google Adwords | £100.00 |
(Includes setting up Google Account, keyword research and analysis, copy writing and advert submission).
Email Marketing
Email marketing is the most widely used form of digital marketing. It has lower costs than most other marketing activities and has been proven to generate higher and quicker response rates than direct mail. Whizz! Marketing will discuss your business objectives with you and devise an email campaign that will help you to achieve your goals. You may wish to promote a new product or service, provide special offers or incentives that will encourage your customers to visit the website, or introduce a loyalty programme. Let Whizz! take the headache out of planning, implementing and managing your email campaigns – all that is needed is an email contact database!
Display Advertising
Display adverts on third party websites can help to achieve brand awareness and encourage click-throughs to your website. They are more cost-effective than print-based advertising, can reach a much larger target audience and are quicker to produce and place. The performance of the advert can be monitored and analysed to assess its effectiveness. If you would like more information on this type of advertising, Whizz! Marketing will be happy to discuss your requirements.